ZESPRI KIWIFRUIT

Zespri’s Sungold Kiwis, rich in flavor and vitamin C, gained prominence via Common Good's 2019-2020 campaigns. The golden kiwi is a seasonal super fruit, to bring brand awareness we highlighted strong flavor cues throughout the campaign. Tropical imagery, playful botanicals, bright colors, and juicy pools of liquid highlight the mouthwatering flavor. In Summer 2020, I expertly retouched raw campaign visuals, designed an email sweepstakes and referral suite of emails, versioned social, and banner ad designs. Results, kiwi category grew by over 44%.